Promo Promo Promo (Final Major)

Today I’m really gonna push the promotional side of my release as much as I can by getting people to follow my SoundCloud, which should hopefully then direct people to my Bandcamp page.

As I know that I’ve got some awesome followers of this blog I’ll also use this as an opportunity to promote my free music.

Below is an embedded clip of the title track. I’ve posted this on Twitter and asked people to follow or share it if they like it.

I’ve also added the track to various groups on Soundcloud.

I've added other tracks to Groups before.

I’ve added other tracks to Groups before.

I’ve found that on some of my tracks this has been a really effective way to get feedback, shares and followers. It’s good because you can specifically target a group of people who all share a similar interst in music.

In the description of the track I’ve added a link to my Bandcamp profile and a little bit of information about the EP. I’ve also advertised that it is a free release as at this stage of my production career I feel its of great importance to build a following.

I’ve also just been hitting up Twitter. A form of social media that I’m not so great with. However from hash tagging I’ve gained 4 followers in the last 15 minuites. It’s a bit annoying that they havn’t followed the Soundcloud, but 4 new followers on twitter is potentially 4 more people to hear my work.

My main hope is that once the cover art is released it persuade people to listen to my tracks. I was thinking about this yesterday and realised just how effective it could be.

For example I was searching for record labels that I’m interested in on Bandcamp and found the page for Terrorythm Records.

got a few Terrorythm releases myself but saw some of their recent album artwork and realised that I was listening to the tracks that had artwork I really liked to accompany them.

I found that these 4 covers were particularly appealing.

I found that these 4 covers were particularly appealing.

I even ended up downloading one of the releases.

My EP cover isn’t as vibrant as these releases as it would not suit the vibe I’m trying to put across however I think that It’s a great photo which represents me and my music on the release.

Wordpress Followers get Rare acess to the cover art.

WordPress Followers get Rare acess to the cover art.

Hopefully people will see the cover and want to listen to the tracks.


Branding the Release (Final Major)

A few weeks ago my mate George took some photos for my release. The whole release is influenced by purple, bars, and cocktails and I wanted the cover to reflect this. I talked to George about the shoot and I already had a location that I wanted the shoot to take place in. It’s in the bar that we both work in. I chose this for two reasons, firstly the colour scheme and interior design is the perfect blend of taccy looking artwork and purple decor. It’s also a place I spend a lot of time in (working not drinking) and some weeks I spend more time at work than I do at home (excluding sleep).

Below are some photos of the location.

Classy Ting

Classy Ting

It's reem

It’s reem

So I had this location sorted after clearing it with my boss. Then I started to think about how an album cover can sell a record.

I looked into some album covers that I really like for some inspiration.

Dizzee Rascal – Boy In Da Corner

Essential Grime

Essential Grime

What draws me to this album cover is the colour scheme initally and the presence that Dizzee has on it. The album itself is cold and raw sounding and I feel that this is mirrored by the positioning and pose of the artist.

El-B – The Roots of El-B

2 step vibes.

2 step vibes.

Again the way the artist is hunched over reflects the cold nature of this release’s sound.

Yung Lean – Unknown Memory



What draws me to this cover is the text. I love the font that has been chosen. Seeing this made me think about how the text should look on my cover. I’ve asked Shoma to design a “swag font”.

So with these influences in my mind I felt said a bit about me. One of these was my Maschine hardware. The other is a bottle of Kwai Feh, a lychee liquere that I’ve developed a lot of affection for.

Feeling like emporer Ming

Feeling like emporer Ming

Then I started thinking about my outfit. I made my mind up almost instantly that I wanted to be wearing my full black tracksuit. This is the type of clothes I wear all the time, so it’s a good representation of me. Then I remembered seeing a picture of me wearing some funny shades that make me look a bit like an alien. I chose to wear these in the shoot as I feel that they give me an almost awkward/detached look which I like.

Below is the final image that George Drake shot and edited.

Minus the font.

Minus the font.

Im planning to have the text in the top right hand corner. As well as representing various aspects of my lifestyle I wanted the cover to have an element of humour to it. I showed it to Maceo and he looked at it and said “that pose… just screams I don’t give a fuck” Which is the vibe I want to give.